Tips’n’Tricks

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5 Ways to Promote Your Business With Live Videos

Many different social media platforms have embraced the ability to stream live video so you can reach your audience. Live video is an easy way to build your brand, connect with followers and engage with audiences in a new and creative way. Facebook and Instagram are...

Social Media Etiquette: 6 Rules For Businesses

More and more small businesses of today are discovering how social media plays a significant part in their business brand identity. Having a strong online presence can give small businesses more exposure and greater success. Blogging, posting pictures, publishing...

Done For You-Social Media Graphics

Today’s social media world is all about images. People want to see images that give them a feel of what they are going to be reading. If the image isn’t enticing enough, it doesn’t matter how great the content is, it will be harder to get your audience to read it. Why...

Get Down to Authentic Business

Today, I attended the inspiring conference “Get Down to Authentic Business” by Heart of Networking Events in Ajax, Ontario. I was honoured to be on the expert panel and share the stage with successful women entrepreneurs from the Durham Region community. As I was...

12 Social Media Rules Small Businesses Need to Know

Marketing is essential for every business - big or small, and the many platforms on social media allow small businesses to inexpensively just do that. But more times than usual I see people making a Facebook page or creating a Twitter account because everyone is doing...

So What Exactly is Social Media Engagement?

Social media engagement is an essential part of any social media marketing strategy, but it seems that many of us do not have a clear understanding of what engagement is. Understanding the impact of social media engagement can be difficult, without having a thorough...

What’s a Social Media Strategy about Anyway?

Your business is growing, albeit slowly perhaps and you want to give it a boost by focusing more on social media.  Great.  You are not alone in thinking this.  You can picture it now.  You know that building your brand is what you need to accomplish.  No problem.  You...

Should You Outsource Your Social Media Marketing?

Whether or not to outsource any part of your business is something that requires careful consideration most of the time.  Many might think this is true of entrepreneurial businesses only.  The reality is that when it comes to your social media marketing, small to...

What Should Your Small Business Spend on Marketing?

When I'm assisting small to medium business owners develop their marketing strategies, there’s one question I get asked whenever we get to the budget.  That question is, “What should I spend?” Having a formula would be ideal.  For instance, you could base your budget...

April 2015 Special- 5 Customized Images for $49

Everyone wants to know the answer to this question – how do I get my content shared online? Social Media platforms are all about sharing visually appealing images! One of the fastest growing categories of shareable content is something called “picture quotes” which...

30 Day Marketing Challenge

We have brainstormed a list of 30  ideas for you to try. Don’t worry. Most of these can be completed in a matter of minutes. You can try all 30 or pick and choose from the list. As you work through the 30 day challenge, pick those marketing ideas that work for you and...

How To Rearrange Facebook Tabs to Boost Your Best!

Since the amount of space for tabs on a Facebook page is limited, only a few tabs are visible to users, while the remainder are listed under the More section. Making important tabs visible to users can make a huge difference in the way your fans interact with your...

The Marketing Plan: A Business Must

Perhaps you have recently started a  business.  You hear from others that  you must have a marketing plan. But what is it and why do you need one? In a nutshell, a marketing plan is a blueprint which outlines a business’ overall marketing efforts. It is  usually a...

LinkedIn Notes Feature: Perfect Tool for Networking

It just happens. You meet someone you think you can do business with, or you feel like you have so much in common. But you never ‘talk’ again. And so you forget all about him/her. With LinkedIn Notes, you can add comments to your contact and set up reminders for...

Will Article Marketing Boost Your Business?

Traditionally, article marketing was used by professionals to gain exposure for their business in newspapers and other, predominantly print, media.  The business would provide a timely article and if the newspaper published it, they would include the business’s name...

7 Common Marketing Myths

Myths or urban legends sometimes seem to evolve out of thin air.  Sometimes you can sort of understand where the myth comes from and other times I find myself giving my head a shake in sheer wonder. When I speak with my customers or potential customers, inevitably a...

What Can a Social Media Calendar Do for You?

Have you ever wondered how those magazines you read get put together?  Especially if you also know that generally content for the average magazine is put together literally months in advance.  While we might be celebrating Christmas, our favourite magazine is putting...

How To Use the Facebook Save Button

Ever seen articles in your News Feed you wished you could bookmark to read later? Well... actually you can The moment you see an interesting topic on your news feed, you can click on the ‘save’ button that is present on the bottom-right of the post or you can even...

10 Tips to Help You Find Speaking Opportunities

Nothing establishes you as a subject matter expert more than you talking about it.  By far the best way to do this is speaking to audiences, large and small.  Speaking allows you to showcase your knowledge as well as putting a spotlight on your product or service....

7 Ideas on How to Promote Your Book

Congratulations – you wrote a book.  After all, you are a subject matter expert.  You put all that knowledge together and worked really hard until you completed it.  You are going to self publish. The only questions is: how? Your Website If you don’t already have one,...

8 Tips for Marketing for the Holidays on a Budget

As solopreneurs, we know it’s important to take advantage of holidays or special occasions to reinforce customer loyalty and gain new customers. The problem is that we just cannot afford to send our wonderful customers extravagant gift baskets, much as we might want...

Is Your 2015 Marketing Plan Ready?

Now that we’re in December, it’s time to turn your attention to your 2015 Marketing Plan. This is especially true if you want get this accomplished before you get caught up in all the holiday activities. We all know that time seems to move faster than usual. There are...

7 Tips to Increase Webinar Attendance

Although the potential to generate high-quality leads through webinars has become widely recognized over the past few years, the importance of pre- and post-webinar promotion is often under-emphasized What can you do to entice people to attend? Here are some ideas:...

Marketing Vs Advertising: What is the Difference?

Say the word "marketing" and most people think of advertising. However, knowing the difference between advertising and marketing, and doing your marketing research well can differentiate  between an effective advertising campaign and a campaign that causes you to lose...

Ask An Expert

Our Expert today is Sue Sutcliffe with Awebthatworks. To get answers for all your Social Media Questions and More…. Register For the Upcoming Social Media Bootcamp with AWEBthatworks...

9 Examples of Content Marketing Tools

According to Content Marketing Institute’s recent B2B Content Marketing report, 9 out of 10 B2B marketers are using content marketing. 45% plan to increase their spending on content marketing over the next 12 months. Yet, the challenging part is creating relevant...

11 Things NOT to do as a Business Owner

Do not stop networking: It’s who you know that creates and builds relationships with people you don’t know. Trying to do everything yourself: One of the biggest challenges entrepreneurs face is letting go. Too often, they won’t let others help out and go off the...

6 Simple Steps to Better Lead Generation

My guest blogger today is Robert Weese. Robert is a Managing Partner of B2B Sales Connections, having been with the firm since inception. He brings over 30 years of direct sales, management and executive level business to business experience.  I attended a meeting...

Canada’s Anti-Spam Law

Everyone seems to have heard about CASL – Canada’s Anti-spam Legislation, but few are aware of its implications. There’s lots of information about CASL already available online, but a lot of it is complicated, often with legal jargon. CASL will be in effect as of July...

5 Ways to eliminate Distractions While Working at Home

Do you suffer from bright, Shiny Object Syndrome? I know I do. It is so easy to be distracted when you’re working from home with children, pets, television, social media or other home related activities. Studies have shown that that recovering from a distracting event...

Time Thieves

My Guest blogger today is Aprille Janes. She is a coach, motivational speaker and Author - Business Coach. She has received her coaching and leadership training from the Coaches Training Institute (CTI), one of the largest accredited coach training institutions in the...

5 Benefits of Hiring a Virtual Assistant

If you have a small business and hope that you can be successful to make millions, you have a couple of options. You can keep wishing for it to happen, or you can get some assistance and make it happen. If you want to succeed in your business, you will need help. Here...

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