According to Content Marketing Institute’s recent B2B Content Marketing report, 9 out of 10 B2B marketers are using content marketing. 45% plan to increase their spending on content marketing over the next 12 months. Yet, the challenging part is creating relevant content your target audiences finds valuable and shares it along to their network.

There are zillion number of tools that is used to optimize your content strategy and content marketing efforts.

Here are some of the best hand picked and highly recommended content marketing tools that will make your process of content planning, creation and marketing much easier.
Pinterest:  By now everyone is  familiar with Pinterest. It is an amazing way to curate ideas for your content. Pinterest is the ultimate visual content curation tool.

Google’s Consumer Barometer: It provides insights into how consumers search and research product purchases. It is valuable tool when it comes to creating content that targets those consumers.

Hootsuite: This allows me to schedule posts on my social media channels. The best part of Hootsuite is that it automatically identifies the best time to post the content based on algorithms.

ThingLink: It allows you to upload an image and add little icons that appear upon hover. You can also embed or share the image. This is an easy-to-use tool for brainstorming and creating mind maps.

Google Analytics: It Tracks your website traffic, measure social media efforts and creates customized reports.

Piktochart: This is another tool for creating your own infographics. They offer a free tool with a few basic themes to choose from.

PicMonkey: Free online image editing tool. It is easy to use and helps make shareable graphics for blog posts & social media.

HARO ( It is a free resource that serves as a vital social networking tool for sources and reporters alike.Perfect tool for linkbuilding.


What content marketing tool can you not live without?

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