Whether or not to outsource any part of your business is something that requires careful consideration most of the time.  Many might think this is true of entrepreneurial businesses only.  The reality is that when it comes to your social media marketing, small to medium business needs to address this as well.

As opposed to the solopreneur who, by definition, wears a variety of hats, the small to medium business owner has employees to call on.

After all, how hard could it be?

It could be very hard indeed if the expertise is not already there in the personnel.  And if that wasn’t the job the employee was hired to do in the first place, the cost of assigning the business’s social media to an employee can be more than monetary.

There are a few things to consider when decided whether or not it makes sense to outsource your social media marketing.

  1. How much time is required on a weekly basis to properly engage in social media marketing to achieve your business goals?
  2. Is it a full-time job?
  3. If you hire a full-time person to do this, what is the actual cost to your business?

A social media marketing expert is simply that:  an expert.  They know when to do what on which platform to get the results to achieve your business goals.  And because it’s their business, they stay on top of trends so your marketing efforts are where they should be. They also watch what your competition is up to so that you don’t miss out.

A social media marketing expert can allow you to take advantage of unexpected opportunities because they can be easily engaged to assist in a new objective, which, if handled in-house, could cause the focus of the business to shift to accomplish the same goal.

A social media marketing expert can sit down with you and plan your strategy and content.  They know from experience what is needed and what works.  They will present you with options you might not have considered.

Finally, a social media marketing expert can provide you with measurable results.

At Make It Happen Services, we are social media marketing experts.  Talk to us today to see if it’s time to outsource your social media marketing.

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