You’ve probably landed on this page because you may think you are a “non-writer”, you don’t like writing or you simply don’t know where to start when it comes to blogs. Throughout this blog you’ll learn some hacks to get around heavy writing!
Let’s start by highlighting two key benefits of why you should be blogging in your business.
Why start blogging?
1. SEO – Search Engine Optimization of your website
Google is the go-to place for solutions. Google is always looking for fresh content on your website and that is why using keywords in your blog is important.When you type something into the search bar on Google, you can see how it auto-suggests related searches that people are actually using when searching on Google. This is a great way to come up with topics and keywords when starting your blog. Google is a huge resource when it comes to driving traffic to your website.Tip: First impressions are often made through your blog post titles.
2. Establish yourself as the expert
As a business owner, you want your website to be more than just a “check out my services page.” Having a blog on your website is way to continue to provide valuable information to your audience. Over time, as you write more blogs and share more of your expertise, your website will change from ‘just another landing page’ into a powerful demonstration of your knowledge in a field.
Before you start blogging, ask yourself these questions:
- What is your purpose for blogging?
- What value are you providing the reader?
- How many times will you blog?
- What are your goals for each blog post?
When writing a blog, be sure that each point in your blog is going to educate, entertain or solve a problem. Once you’ve answered the above questions it’s time to start mapping out your blog ideas.
Blog writing hacks for “non-writers”:
Use bullet points or numbered lists – Attention spans are very short and a lot of people like to skim. The longer your list is the shorter your sentences should be under each point. For example: if you have a list of 20 points, you want to make the description of each point shorter than you would for a list of 7 points. Lists are great for bloggers who are not writers, or don’t enjoy writing. Short and sweet!
Content Curation – There is an overabundance of content out there, so using content that has already been shared is a great way to save you time. Think of content curation as repackaging information. For example: Taking a blog from another website and creating your own blog with your own opinion or experience about that topic. Always make sure to give credit to the source.
Interviews – Interview an expert that has the same target audience as you. For example: You can do a zoom interview with someone and post this on the blog post with a brief paragraph in text underneath. Alternatively, you can send the interviewee some questions and they can fill in the answers…and voila! You have content for your blog!
Guest Posts – Once you have done some research on some guests in your industry and have found a topic that is valuable to your audience, send your guest the topic and they can supply the content! Make sure to tag your guests so that they can share and promote your blog as well.
Expert Round Ups – Ask one question and distribute it to a handful of experts. Once you have received their responses you can create an image for each response using a tool such as Canva, and create this into a blog post. Make sure that you give credit to the expert (this can go underneath the image in written text or on the image itself).
Like anything, blogging takes practice and you will get better over time! The only way to become a better writer – is to write. If you are a beginner blogger, it’s okay to start slowly and publish 1-2 blogs a month. Remember, Successful blogging requires time, dedication, and some strategic planning. You want to spark interest by providing consistent and relevant content for your audience.
If you would like to discuss more blog ideas related to your industry, contact us!