If you’re not doing LIVE videos, it’s time to ask why!
Some of the thoughts that often come across our minds when we think of starting LIVE videos are:
- What if I forget what to say?
- What if I look bad?
- What if I sound weird?
- What if they don’t like me?
- Will anyone even care about what I have to say?
Here’s the thing…
People don’t care about the way you look or what’s happening around you.
Your followers care about the value and content that you are going to provide. Think about the people you are impacting and the wonderful knowledge you’re about to share to help them level up in their business.
Pushing that “GO LIVE” button” can be intimidating, but it doesn’t have to be. Here are some tips to help you rock LIVE videos:
1. Have a plan and create an outline
One way to calm your nerves is to write down your main talking points and have them in front of you to guide you through your stream. Technology is great when it works, but anything can happen and you may encounter technical difficulties at one point or another. Your notes will help you get right back on track. Furthermore, going over your notes a couple of times will also help you become more familiar with the order of conversation.
Tip: Try not to read off of your notes. Make sure to make eye contact with the camera during your live stream.
2. Tell your followers ahead of time that you will be going LIVE
Social media users only get notified that you’re streaming as you start, so it’s important to notify them about your live stream ahead of time. You can notify your audience a week away, 3 days away and the day before as a reminder that you will be going live. A great tip is to create an event on your Facebook page telling your audience when you will stream, what time you will be on, and what topic you will cover. In addition, you can add it to your newsletter.
3. Have a good topic
Remember that your fans are there to see and hear you! You can do a poll or ask your audience ahead of time what kind of content they want to see. Think of frequently asked questions you get all the time in regards to your business and do some Facebook LIVE streaming on that. Most importantly, be a resource for your audience and provide value.
4. Engage with your audience
As you wait for people to hop on your LIVE video, welcome your guests and say hello to them by name. Being more personal can create a special moment for that viewer. During live streams, viewers often share their thoughts or questions in the comment section happening in real-time. Take some time to address those comments and answer people’s questions. Furthermore, sometimes questions can lead to great topics of discussion. The more engagement, the better!
5. Establish trust
It’s okay if you stray away from your notes halfway through your stream because your viewers had some awesome questions you wanted to address. These things happen, and this is what makes live streaming exciting! Moreover, your audience will appreciate you acknowledging them.
6. Have a call to action
At the end of your stream, guide your fans on what to do next and leave them with some action items to work on. In addition, you might have an upcoming promotion or event happening related to the LIVE video subject that you want to share. Some of your audience may be existing customers or some may be living in different countries, give your audience more ways to connect with you and get to know your brand.
Tip: If you have a Facebook Group, stream special content inside your group to let your members know how much you appreciate them.
Whether it’s your first or your tenth Livestream, you can learn something new to sharpen your skills every time. The more you practice doing live streams, the more comfortable and confident you become.
If you would like to talk about content creation for your LIVE videos, Contact us Today!