Did you know people spend MORE money on Pinterest than any other social media platform?

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. However, it is one of the most ignored social media platforms among small business owners. Pinterest can be used in the most interesting and exciting ways to attract a great deal of traffic to your website or blog for free!

We’re spilling the secret sauce on how to optimize your business on Pinterest…

Pinterest branding

Your Pinterest profile should look and feel as cohesive as possible by using the same image, logo, branding, or colour scheme across all your social media platforms (Instagram, Facebook, Twitter). When your brand is consistent, your audience will be able to recognize you across different social platforms.

Always fill out your PIN description

It’s important to add a pin description when you are adding a pin that links to your blog post or product on a website. The description should give a “teaser” of what your pin is about and will also increase the likelihood of your pin coming up in relevant searches. When writing a description, make sure to include keywords in your sentences.

Use keywords

Keywords and phrases in your profile, board names and descriptions make it possible for people to find you when they are searching for your product/service.

Video pins

Video marketing is becoming bigger than ever, from YouTube to Instagram, to Pinterest – they are everywhere. The goal of a video pin on Pinterest is to give your audience a sneak peek of your product or service, unlike YouTube or Instagram where you want your audience to watch the whole video.

Visual search

Pinterest is a visual platform, and that is why it’s important to add photos to your pins. In addition, Pinterest’s algorithm can identify what your pin photo is about and can be confused if your photo does not match what your pin description is about. This can cause Pinterest to place your pin in the wrong search results.

Graphic size

When creating images for your pins, make sure they are vertical. The recommended aspect ratio is 2:3 for all pins. Moreover, your image’s width is 2/3 its height. You’ll see better results if you follow Pinterest guidelines for image sizing and quality.

A great design tool to use for creating Pinterest graphics is Canva, which comes with a variety of templates and fonts, images and colours to use.

Be consistent

Your Pinterest strategy should involve adding new Pins over time rather than uploading a bunch at once.  Your pins should be intentional and provide valuable information to your audience. Never post just for the sake of posting. Think of the most common questions you get about your services/products and turn that into content.

There you have it! With these tips, you will be able to optimize your Pinterest profile and start driving traffic to your website or blog. We would love to help you take your business results to the next level!  Contact us to set up a meeting.

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