One of the first steps in getting found online is to make sure that you have a SEO (Search Engine Optimization) strategy in place, especially if you want to be found locally. This is especially true if you are a service-based business with no storefront. The first place buyers typically go to when looking for a product or service is Google. In order for your customers to find you on Google, it’s essential to set up Google My Business. Think of GMB as a phone book, but with way more information about a business. If you don’t know how important this feature is for your business, you soon will!
So, what is Google My Business?
Google my business is much more than just a business listing! It allows potential customers to get a snapshot of your business, before they decide if your business is the right fit for them.
Benefits of Google My Business:
You can attract new customers without having a website
Your business profile on Google lets you feature the best of your business, such as new products, photos, or menu items. By showing potential customers appealing images of your products and services, you are able to make a strong first impression, even if you do not have a website.
To get the most out of GMB, make sure to keep your profile updated with fresh photos, special offers and promotions to make it easy for customers to choose you.
Another great feature of GMB is the reviews. Customers can easily leave reviews about their experience they had with your business. This is great social proof required to convince visitors that they can trust you and inquire to learn more about you. According to consumers, businesses that respond to reviews are 1.7x more trustworthy than businesses who don’t (76% vs. 46%). (Source, Google.com)
If a customer happens to leave a negative review, turn this into an advantage to interact with them and display quality customer service. Acknowledge their concerns and follow up with them and how you can help them better in the future.
Showing up in Google Map Searches
When customers are searching for a product or service that is local, they usually take into consideration the business proximity to their location. When searching for something specific such as a floral shop, Google Maps will quickly populate with red markers, each indicating a local business that meets your search criteria.
Learn about your customers
Google Insights provides you with a wealth of information that breaks down how your business is being seen, and what content potential customers are engaging with. By understanding what your business is attracting, you will be able to create a successful marketing strategy and make improvements when needed.
So what’s next? Claim your GMB listing and ensure that you have a Gmail account. Make it easy for potential customers to find you and be willing to spend their money on your products or services.
If you want to chat more about Google My Business, contact us to set up a consultation.