So you’ve started a small business and now it’s time to market it. To date, Facebook has 2.45 billion monthly active users (source: Sprout Social). Facebook is a great marketing tool for reaching audiences – whether as an entrepreneur, a blogger, or an...
When was the last time you looked at your marketing efforts to see how they are working for you? Understanding the activity and engagement on your social media, is a great way to build an effective marketing plan for your business. An social media audit allows you to...
Facebook groups are becoming increasingly popular for business owners, especially when it comes to lead generation. Let’s face it, entrepreneurship can feel lonely sometimes and we all share a sense of belonging. Well, Facebook groups can provide just that. Facebook...
Facebook has been an excellent platform for marketing for years. Business owners have been building a customer base through personal profiles for some time until a new feature was introduced, business pages. Facebook business pages have proved to be more effective in...
In 2007, less than 8 short years ago, Facebook launched ‘Pages’, which allowed businesses to have a separate presence. You could now have ‘fans’ instead of ‘friends’. Business owners had a social media outlet to use as another avenue to market their product or...
Since the amount of space for tabs on a Facebook page is limited, only a few tabs are visible to users, while the remainder are listed under the More section. Making important tabs visible to users can make a huge difference in the way your fans interact with your...
