We have always been taught to plan, organize and be prepared in order to stay on top of our commitments. While we often dissociate social media from the likes of planning and management, these teachings remain more relevant than ever. Having a digital presence is...
How to Step up Your Content and Beat the Facebook Algorithm Picture this: you upload a post on Facebook and you hit the refresh button about 20 times within the first 10 minutes of it being uploaded, just waiting for the “likes” to roll in…and nothing! You might ask...
If you’re not doing LIVE videos, it’s time to ask why! Some of the thoughts that often come across our minds when we think of starting LIVE videos are: What if I forget what to say? What if I look bad? What if I sound weird? What if they don’t like me? Will...
So you’ve started a small business and now it’s time to market it. To date, Facebook has 2.45 billion monthly active users (source: Sprout Social). Facebook is a great marketing tool for reaching audiences – whether as an entrepreneur, a blogger, or an...
When was the last time you looked at your marketing efforts to see how they are working for you? Understanding the activity and engagement on your social media, is a great way to build an effective marketing plan for your business. An social media audit allows you to...
Facebook groups are becoming increasingly popular for business owners, especially when it comes to lead generation. Let’s face it, entrepreneurship can feel lonely sometimes and we all share a sense of belonging. Well, Facebook groups can provide just that. Facebook...