Will Article Marketing Boost Your Business?

Will Article Marketing Boost Your Business?

Traditionally, article marketing was used by professionals to gain exposure for their business in newspapers and other, predominantly print, media.  The business would provide a timely article and if the newspaper published it, they would include the business’s name...
7 Common Marketing Myths

7 Common Marketing Myths

Myths or urban legends sometimes seem to evolve out of thin air.  Sometimes you can sort of understand where the myth comes from and other times I find myself giving my head a shake in sheer wonder. When I speak with my customers or potential customers, inevitably a...
What Can a Social Media Calendar Do for You?

What Can a Social Media Calendar Do for You?

Have you ever wondered how those magazines you read get put together?  Especially if you also know that generally content for the average magazine is put together literally months in advance.  While we might be celebrating Christmas, our favourite magazine is putting...
10 Tips to Help You Find Speaking Opportunities

10 Tips to Help You Find Speaking Opportunities

Nothing establishes you as a subject matter expert more than you talking about it.  By far the best way to do this is speaking to audiences, large and small.  Speaking allows you to showcase your knowledge as well as putting a spotlight on your product or service....
7 Ideas on How to Promote Your Book

7 Ideas on How to Promote Your Book

Congratulations – you wrote a book.  After all, you are a subject matter expert.  You put all that knowledge together and worked really hard until you completed it.  You are going to self publish. The only questions is: how? Your Website If you don’t already have one,...
8 Tips for Marketing for the Holidays on a Budget

8 Tips for Marketing for the Holidays on a Budget

As solopreneurs, we know it’s important to take advantage of holidays or special occasions to reinforce customer loyalty and gain new customers. The problem is that we just cannot afford to send our wonderful customers extravagant gift baskets, much as we might want...

Pin It on Pinterest