by Orzala Quddusi | Nov 5, 2014 | Uncategorized
Say the word “marketing” and most people think of advertising. However, knowing the difference between advertising and marketing, and doing your marketing research well can differentiate between an effective advertising campaign and a campaign that causes...
by Orzala Quddusi | Sep 15, 2014 | Uncategorized
Tough times for small business? Yes – it’s not the first time and it won’t be the last. All businesses need to have marketing plans, but it is especially important for small business. Here are some reasons why your business should have a solid marketing plan. A good...
by Orzala Quddusi | Aug 20, 2014 | Uncategorized
According to Content Marketing Institute’s recent B2B Content Marketing report, 9 out of 10 B2B marketers are using content marketing. 45% plan to increase their spending on content marketing over the next 12 months. Yet, the challenging part is creating relevant...
by Orzala Quddusi | Aug 7, 2014 | Uncategorized
Do not stop networking: It’s who you know that creates and builds relationships with people you don’t know. Trying to do everything yourself: One of the biggest challenges entrepreneurs face is letting go. Too often, they won’t let others help out and go off the...
by Orzala Quddusi | Aug 1, 2014 | Uncategorized
Establish goals for your social media campaign Figure out where your audience is Establish an editorial calendar Understand what success will look like for you Post many times per day but don’t overdo it Add social media buttons on your website Always Respond to...
by Orzala Quddusi | Jul 31, 2014 | Uncategorized
