Email marketing is more powerful now than ever and is an essential service for businesses of all sizes. It is a cost-effective and efficient way to reach current and potential customers and build relationships with them. Email still delivers the highest return on investment (ROI), with an average of $40 for every $1 spent. Email marketing can be used to nurture leads and keep customers engaged with your brand.
With almost 4 billion email users worldwide, it is a widely accessible and cost-effective way to reach current and potential customers. The key to success in email marketing is to deliver quality content and avoid sending spam emails. By providing targeted and personalized messages, businesses can increase brand awareness, drive sales, and nurture leads.
Additionally, with the use of analytics and tracking, businesses can measure the success of their campaigns and make data-driven decisions for future marketing efforts. Overall, investing in professional email marketing services can help businesses to achieve their goals, increase ROI, and build long-term customer loyalty.
As email marketing is expected to continue growing in the coming years, it is crucial to take advantage of this opportunity and use it to its full potential.
At Make it Happen, we create several different kinds of email marketing campaigns to give you multiple ways to connect with your network.
For example, newsletters featuring articles that present you as an expert in your field, promotions to help drive sales, surveys to gather first-hand customer feedback, ‘auto responders’ (automatic scheduled emails) as well as welcome or marketing sequences to help you stay in contact and provide offers to your customers on a regular basis.
There are several email marketing platforms in the marketplace. Listed below are the the two most popular along with the services we can provide for these platforms. The platform which is best for you is based on your business needs and Make It Happen can help you choose and set up these platforms.
MailChimp, Constant Contact, Mailerlite etc.
- Account setup
- Template creation & design
- Creating campaigns, autoresponders, ezines, and eblasts
- Importing and maintaining lists
- Installing landing pages, lead magnets and opt-in forms on your website
- Integrating 3rd party add-ons
- Content creation for campaigns and autoresponders